Apple TV

When I designed this Apple TV-OS redesign concept back in 2014, the operating system had been stagnant for years in regard to its user interface. I took some inspiration from what the Amazon Fire TV, which was its primary competition at the time, but kept the central navigation spine of the OS intact that Apple had created because it was important for it to not be radically different. I tried to make it faster to navigate, as well as introducing small quality-of-life enhancements that were puzzlingly missing from Apple’s attempt (such as the time of day).

Originally posted: 22/9/2014.